Personally, nothing about the EGS or their business practices in nabbing exclusives bothers me. It costs nothing for me to install that launcher and I don't hold any of the Steam specific platform features in that much regard. I understand why people would be disappointed though if they really are loyal to Steam or love Steam's features. I'm not about to go die on a hill fighting for one megacorp's honor over another's.
I was an avid PC gamer back when Steam launched and bore witness to that internet shitstorm and can happily report that we all survived and Steam ended up being awesome anyway. More places to buy games is a good thing, and Epic making a big push to nab developers through exclusivity deals will only push Valve to change their practices as well. This thing is good for developers and it's, at worst, a wash for consumers, as again, installing the launchers is free and if the EGS updates to add a lot of the features it currently lacks compared to steam, there won't be much to complain about.
I'm not even convinced it's that always going to be good for affiliated devs in every event. At least right now, today, going EGS-exclusive might not be the right move for, say, a new IP, or an iteration in a long-standing franchise that isn't AAA. Upfront money is good, but I have to wonder just how much impact having a smaller playerbase will have on some of these games, or what the makeup of that playerbase will be. Time will tell, though, and I'm not putting down any concrete bets about that quite yet.
Personally, my disdain toward EGS is partly in response to their business practices, but also largely in response to their rhetoric and posturing, which to me seemed intended to disguise Epic's methods and intentions in preparation for an expected backlash. EGS ultimately released as platform with no user-facing advantages over its competition, and I'm not convinced that EGS had to release that way. I'm not convinced that Epic wasn't capable of creating a platform competitive to Steam in most respects, IN ADDITION TO having a lower cut for developers. That was never outside of their ability as a company, even if that may have been prohibitive to a 2019 release. Instead of putting in that work and competing with Valve on the basis of a purportedly friendlier environment for developers and gamers alike... Epic paid publishers and developers vast sums of money to take their games off of Steam, and put them on to EGS. Then, Epic deliberately misrepresented these moneyhats as choices made by developers who saw the value in that big beautiful cut, and couldn't help but to come on over. All of this, in an attempt to not only pressure the PC gaming community into accepting a platform propped up by practices that would not (and did not) resonate with the PC gaming community once exposed... but to also renew the narrative of Steam as a bad actor, so that they could position themselves as the good to Steam's bad, in order to capitalize on a healthy environment that Steam had a large part in cultivating, and in proving the existence of.
And it all feels
so incredibly disingenuous. Epic, a company that spent the better part of the last decade adhering to the notion that the PC market wasn't especially important or worthwhile, observes Steam's success, the health of PC gaming, and the rise of Twitch, and decides that the best way to re-enter the market would be to attempt to compromise the company that worked to justify their re-entry into the PC space to begin with, in a targeted manner, through shady means. It'd be one thing if EGS had a low cut and competitive features to boot, and again, it could have, but instead, to convince me to play on their store... Epic brought paid exclusivity to PC, using misleading rhetoric to stifle skeptical PC gamers and to place the optics squarely on Valve. Epic paid to
remove games from a platform that generally enhances my experience with games, in order to force me and fans of those games to purchase those games on a launcher that does basically nothing for us, with the specific intent to carve a hole into Valve's piece of the pie and insert themselves firmly into it.
Epic's intention is for us to believe that in order to compete with EGS's burgeoning presence, other PC gaming giants, mainly Steam,
must lower their own cut to match Epic's cut, and it's a compelling idea, because no matter how you feel about Valve or Steam, developers are the people who make our games, and if they can make more money on their games, they can live better and achieve more. Even now I'm still on the side of Valve lowering their cut, but Epic's intent isn't altruistic. It feels to me like Epic's true interest is in reducing Steam's marketshare in whatever ways they can, in order to carve themselves out an unearned presence in the market - so for Epic, the cut was largely a PR move, one convenient for the holders of a platform that wouldn't demand the ongoing maintenance and R&D expense that more ambitious competitors do, and which ultimately lacks any other innate reason for developers to switch over. This was meant to suit a specific narrative that would pressure its competitors into reducing their cut and therefore their revenue streams, so that Epic may more freely take advantage of that Fortnite money and compete in the
actual manner they've chosen to - with large payouts, to secure exclusives and convince fans to use Epic's launcher in lieu of any other reason to.
It's easy to imagine why Epic didn't lead in with
that, right? I mean, I'm not ignorant to the fact that a large initial payout would be and is a boon for some developers. So why did Epic place so much emphasis on their cut alone? Why did Epic choose not to reveal the role their payments played in securing EGS exclusives until their hand was forced? Because this practice emphasizes Epic's actual goal - a goal that would go without saying in any other context. That is to say, Epic is just another company that wants people to pay them a cut on PC. Just like so many other publishers and gaming giants that released launchers designed solely and specifically to give them deeper control over the monetization of their games. And they wanted to position themselves as something more than that. They wanted to sidestep the suspicion, skepticism, and stigma that the act of releasing a shitty launcher in a transparent attempt to enhance your revenue stream usually carries with it on PC.
The ripple effects that EGS's actions and rhetoric will have across PC gaming may, in some ways, prove positive. I will support Valve lowering their cut, although I'd love for them to actually come forward and describe how their money moves within the company, because that would give us all some much-needed context better informing us as to how and how far Valve could lower their cut while continuing to advance Steam and contribute to PC gaming. It's easy for me to choose not to support Epic Games Store, however, until they get their shit together and give me reasons to utilize their service and buy games on their platform. Reasons that aren't openly hostile toward my user experience gaming on PC, or openly hostile toward other PC gaming entities (including but not limited to Steam), entities who I perceive as actually having contributed positively to the texture and state of PC gaming today. Until they can achieve that and prove their commitment to PC as more than just a big new revenue stream for the company, I'll continue seeing them as outsiders who've got little to offer me for my money.