In March 2015,
Leyou Technologies Holdings submitted a disclosure of interest document to the
Hong Kong Stock Exchange, highlighting a "possible investment in a renowned Japanese video game developer".
[27] Later in August, it was announced that Chinese web and mobile game giant
37Games, and asset management firm Orient Securities had formed a joint venture to invest in Ledo Millennium, a subsidiary of Leyou. Through Ledo, the venture acquired Kawasaki's 81.25% stake in SNK Playmore for $63.5 million. The reason given for the acquisition was to gain rights to SNK Playmore's intellectual property, and further develop them by following
Marvel Entertainment's approach to mass media.