I had a discussion in another thread about what exactly we expect Blizzard to do from here: that is, if there are any concessions we can get out of them at this stage that are (a) practical and possible, given their Chinese interests, and (b) believable and acceptable to the player community.
Here's what I said:
I think this might be a conversation worth having here. What can we press them to do in the short term? They're not just going to pull out of China or take action that would blow up their Chinese partnerships overnight; we've already heard one thing from the top and it's clear Brack doesn't have the guts or the leverage of an Adam Silver. So what now? This isn't just about Blitzchung anymore; he and Blizzard have arrived at terms and he is willing to move forward. Which doesn't make Blizzard's response acceptable to the rest of us.
Quick summary of what I consider to be proportionate and reasonable demands:
- A proper apology
- An acknowledgement that they failed their values, not a clumsy spin that argues those values were met
- An explicit acknowledgement/retraction of what Blizzard is telling Chinese players about defending their national interest
- Removal of newly introduced restrictions on pro-Hong Kong messages in usernames, chat, and official forums; amnesty for related bans
- No action against pro-Hong Kong speech and symbols at BlizzCon (notwithstanding anything so disruptive it would have been penalized regardless, within existing convention policy)
Ideally I'd like to see a far stronger show of independence from Chinese interests than that, like the lifting of the policy that misrepresents Overwatch's Taiwan team as "Chinese Taipei" (explicitly a political stance on Blizzard's part to comply with state interests)—but again, let's think of small and concrete steps that are achievable in the short term.
What else should we be asking for?
Here's what I said:
I think we all understand that it would be totally impractical for Blizzard to actually take the bold stance against China that some of us really want. Their foothold in China is firmly planted (thanks in large part to WC3, in fact) and they've been cultivating their ties to that market for years. I also understand if people are open to considering the initial incident (the disciplinary action against Blitzchung) settled, given that Blitzchung himself has had a productive conversation with Blizzard representatives and is willing to consider his side of the matter closed.
In the short term, however, this isn't just about Blizzard being under the thumb of China, but their intellectual dishonesty about it. J Allen Brack's statement yesterday may have done more to prolong the conflict than resolve it. It's true that a lot of people will never be comfortable throwing money at them again no matter what they do, if they haven't outright uninstalled everything and deleted their accounts. But in my case—where I have a lot of Blizzard balance banked up from in-game activities and throwing money at them isn't the issue, the main thing they're losing from me is exposure and engagement, and I'm embedded enough in Blizzard-adjacent communities that I'd like to support external entities (like pro players or e-sports partner companies that run their own events) with a clear conscience—it would go a long, long way for them to issue a clear apology that acknowledges the legitimacy of the complaints instead of saying "See, this actually complies with our values if you squint just the right way," and specifically addresses/retracts that statement on Weibo that everyone has seen, which frames this as a matter of Chinese national dignity. They need to take ownership of having created a hostile environment instead of pretending they acted to keep it diverse and safe. I will also be watching for them to take a free hand with permitting pro-HK speech and symbols at BlizzCon and in their online services instead of applying it to chat/username censors that apply outside of China.
These are concrete and achievable in the here and now. We need to see some leadership here, some sign that they're willing to put themselves on the line in even the smallest and most realistic ways. There are a lot of customers they'll never get back, but they need to rebuild some trust and goodwill, and quickly. Any acceptable movement from them on this issue would risk blowback from China; of course it would. Reasonable people understand there are boundaries to what Blizzard can do. But their current statement reeks of active, fawning complicity.
I think this might be a conversation worth having here. What can we press them to do in the short term? They're not just going to pull out of China or take action that would blow up their Chinese partnerships overnight; we've already heard one thing from the top and it's clear Brack doesn't have the guts or the leverage of an Adam Silver. So what now? This isn't just about Blitzchung anymore; he and Blizzard have arrived at terms and he is willing to move forward. Which doesn't make Blizzard's response acceptable to the rest of us.
Quick summary of what I consider to be proportionate and reasonable demands:
- A proper apology
- An acknowledgement that they failed their values, not a clumsy spin that argues those values were met
- An explicit acknowledgement/retraction of what Blizzard is telling Chinese players about defending their national interest
- Removal of newly introduced restrictions on pro-Hong Kong messages in usernames, chat, and official forums; amnesty for related bans
- No action against pro-Hong Kong speech and symbols at BlizzCon (notwithstanding anything so disruptive it would have been penalized regardless, within existing convention policy)
Ideally I'd like to see a far stronger show of independence from Chinese interests than that, like the lifting of the policy that misrepresents Overwatch's Taiwan team as "Chinese Taipei" (explicitly a political stance on Blizzard's part to comply with state interests)—but again, let's think of small and concrete steps that are achievable in the short term.
What else should we be asking for?