Nintendo or Sony.
But really imo it's Sony. Apple actually modeled a lot of what they do today engineering wise because of Sony back in the 90s. It's well documented the affinity Steve Jobs had for Sony. So much so jobs was even thinking of actually having macOS on the vaio PCs
well yeah, I guess Sony had that premium consumer electronics space until Apple took it from them starting with the iPod and then Samsung eclipsed them as well. I wonder why Sony struggles so much outside of PlayStation and the cameras sector still.
Nintendo is similar in the sense of their vertical integration between the games and hardware design. And they both had massive up and downs. Their brands are similar in that way, but Nintendo as a company is tiny in comparison and relative to their cultural footprint.