There's never been an ounce of sincerity in corporate pride.
This is the same logic we used to justify our economic entanglement with China: the idea that our money gives us leverage, and that leverage alone would be enough to make change happen. That the Chinese government would bend to us and our social stances in order to keep our business.
"As long as we capitalism hard enough, China will slowly liberalize itself!"
That didn't happen. Instead we got corporations like Blizzard caping for a brutally oppressive, organ-harvesting Chinese government as it violently swallows up the region's last flickering light of democracy. The leverage is imaginary; countries under the control of oppressive governments have all the power in this relationship because they can simply decide x company just doesn't get access to their market anymore if they ever step out of line.
They're influencing us. The "do business and eventually things will just get better" approach doesn't work. It is a lie.