Is Anyone Watching Quibi?
The streaming platform raised $1.75 billion and secured a roster of A-list talent, but it can’t get audiences to notice.
www.vulture.com
Take a quibi and read the article
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Behind the scenes of Quibi sounds like a huge shit show(Poor marketing, and a Gal Gadot workout show among other things)
- Thread starter Slayven
- Start date
www.vulture.com
Take a quibi and read the article
Lol imagine the look on marketing's faces when they get the poll back saying most people thought it was food delivery.
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I understand Youtube, IG and TikTok, and i don't get Quibi.
edit: and i did download Quibi and used my trial subscription.
lol i know i read it now. i just never thought about it or heard from it much and i'm someone who has like 5 subscription services going.
I had no idea it was supposed to be pronounced "Quibby". I assumed from the spelling it was pronounced "Queeby".
All this lead me to the realization that I have never heard the name said aloud ever. Nice marketing work there, Quibby.
That's not your fault lol. That's on Quibi. It's been terribly marketed.
I'm slow because I just now realized you have to pay a subscription to use Quibi. I always assumed it was a free-with-ads thing and even when I thought it was free I had zero interest in checking it out.
I keep hearing about shows and actors/actress' projects on Quibi but i don't think anyone is actually *watching* it?
I don't need another streaming service for a handful of shows. The bubble has burst already and studios need to start getting their shit together or we'll have basically another cable problem.
I don't need another streaming service for a handful of shows. The bubble has burst already and studios need to start getting their shit together or we'll have basically another cable problem.
This whole concept sounded like a failed service from when videos over cellular started becoming a thing and people were experimenting with short form videos.
You know, years before the 200 streaming services we have now that people already have and can watch anywhere.
You know, years before the 200 streaming services we have now that people already have and can watch anywhere.
I feel like quibi is "by celebrities, for celebrities" — no one asked for this. Don't get me wrong, there are a few actors on the platform like... but I ain't subscribing to this. Put that mess on YouTube, or hell, Vimeo.
Pivot into a delivery service even, sure folks would use that instead.
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they seem like a better entertainment value then the service
It's even more fun reading replies in threads because TV-Era has been mocking this shit from when it was first announced almost two years ago. 🤣
There's so much wrong with this. Why would people pay $8 a month to watch short videos when they can waste time for free with youtube or facebook or tiktok, etc? If it was a free service supported by ads maybe they would have something. But to have to pay when there are so many free alternatives. Makes no sense to me.
Yep. I know.
The issue here is the business model. There's already enough distraction content on your phones for free. Why pay?
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When the post mortems on Quibi are written, unless this thing miraculously reverses course, Katzenberg and the others are all going to say like, "We got screwed by the pandemic," but that's not it. For sure, I think they were banking on a reservoir of people who want to watch a 5-minute show in between stops on the subway, and that couldn't be planned for. BUt streaming services have all seen huge growth during the pandemic -- even the ones with stable floors and limited ceilings -- and it's not just streaming services focusing on long-form.
I don't think Quibi was ever able to answer the core challenge posed to them over the last year: "Will anybody pay a monthly fee for short-form content when most people get short-form entertainment 'for free' from YouTube, TikTok, Instagram, and Twitter?"
If anybody was going to get Quibi to work, it would be Katzenberg, and I think he went about it the right way... Over-pay talent, over-pay producers, and make a benefit analysis to content creators... "We'll pay you $100,000/minute" as this piece quotes, that's something *no one else* would pay. They did get the content for the most part, this isn't like other services that don't have the content at launch, but I think the format is tough.
I think the Quibi content would be super popular if it launched as a side-aspect to something like Netflix. Like, as part of your $12/mo on Netflix, you get this short form mobile content ... maybe it's an auxillery to the long-form content on Netflix, maybe it has it's own custom app and you can only watch it on mobile devices or something. Maybe there's tie in between the short form content and the long form content. BUt as a stand alone service it always seemed rough.
I think Katzenberg will ultimately be right that short form content like this on a premium service might very well be a huge success. But I suspect Quibi will be like Vine, and whatever comes next will be like Snapchat and TikTok. The app that does it first is not always the app that does it successfully, and sometimes it takes a service trying something and failing for another one to swoop in and succeed where the previous one failed.
I've heard 'The Most Dangerous Game' is good but it's annoyingly broken up in segments that don't make sense narratively.
I don't think Quibi was ever able to answer the core challenge posed to them over the last year: "Will anybody pay a monthly fee for short-form content when most people get short-form entertainment 'for free' from YouTube, TikTok, Instagram, and Twitter?"
If anybody was going to get Quibi to work, it would be Katzenberg, and I think he went about it the right way... Over-pay talent, over-pay producers, and make a benefit analysis to content creators... "We'll pay you $100,000/minute" as this piece quotes, that's something *no one else* would pay. They did get the content for the most part, this isn't like other services that don't have the content at launch, but I think the format is tough.
I think the Quibi content would be super popular if it launched as a side-aspect to something like Netflix. Like, as part of your $12/mo on Netflix, you get this short form mobile content ... maybe it's an auxillery to the long-form content on Netflix, maybe it has it's own custom app and you can only watch it on mobile devices or something. Maybe there's tie in between the short form content and the long form content. BUt as a stand alone service it always seemed rough.
I think Katzenberg will ultimately be right that short form content like this on a premium service might very well be a huge success. But I suspect Quibi will be like Vine, and whatever comes next will be like Snapchat and TikTok. The app that does it first is not always the app that does it successfully, and sometimes it takes a service trying something and failing for another one to swoop in and succeed where the previous one failed.
I've heard 'The Most Dangerous Game' is good but it's annoyingly broken up in segments that don't make sense narratively.
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This and moviepass always made me wonder if people with money are dumb or whether they are moneylaundering schemes.
these ventures are always extremely profitable for media makers. Playstation Vue, etc. always pay good money to get people making content on their platform that the people making it know is probably going to vanish once the service gets canned.
You know the production companies, talent, and creatives who signed up for this are laughing their way to the bank.
Cha-Ching. 🤑
Cha-Ching. 🤑
It took me seeing several ads, mostly the ones with Chrissy Teigen, before I began to understand what it was. Their marketing was shit and basically looked like "real celebrities doing the YouTuber schtick on our new platform!" and... that's basically it.
If I want to watch a video while I'm taking a shit or on the bus or whatever I'm just going to pull up my YouTube subscription list and be presented with hours of content more-or-less for free. I'm not going to pay $8 a month to watch Chrissy's Court or whatever the fuck. The model makes no damn sense.
i can see how it makes sense to boomers who invested in this.
haha, nvm - for some weird reason i somehow read your post as if you were part of some weird Quibi defense force.
Like, as in - "the quibi non-believers are old media, who don't get youtube, IG or tiktok, so of course they're gonna downplay the significance of Quibi, the big industry disruptor!" 🤣
So basically, pretty much the inverse of your actual point
I think I may have heard the name in passing once on this site. If you had spot asked me if I knew what Quibi was before this thread, I would have said, "no". And I'd like to think I'm reasonably informed on all things internet.
some of you boomers on here really need to take a quibi or two to find out about the hottest new premium streaming service coming only to phones
