Since 1985, Audi's quietest group of heroes: the "Nose Team," have diligently worked to make sure that the manufacturer's
smell science was on-point. Their goal was simple, to make sure Audi vehicles don't emit foul odors inside the cabin. This means making sure that the vehicle has no strong chemical smell fresh off of the line and won't stink like a wet dog when you open the door on a hot summer day.
This isn't as simple as hanging an
air freshener on the rearview mirror. Audi's scientists know that it's impossible to have an odor-free car, so instead of attempting to mask the scents, they aim for the material and chemicals used during the manufacturing process to be as neutral as possible. If the leather smells a bit too much like fish oil or the floor mats like onions, the team sends the product back to the drawing board.
One of Audi's chemists, Heiko Lüßmann-Geiger, has lead a five-person sniffing team at Audi's Bavarian Quality Center since the early 2000s. He explained vehicle comfort as being a "pyramid", noting that the smell given off by a vehicle is one of the most foundational comfort features that can make or break vehicle ownership.
The job isn't done once the vehicle leaves the lot, however. Audi says that it also randomly pulls production vehicles into the laboratory to ensure that vehicles don't begin to emit unpleasant smells after they leave showroom floors. If an odor begins to present itself, the team evaluates if something in the manufacturing process has changed, or if a parts supplier is using new materials. And there's a lot to go over inside of a vehicle.
twitter.com
www.thedrive.com
