My feel is that this comes down to poor timing when it comes to the franchise itself. Each title takes awhile to develop now, (compared to 2 years before). And the franchise itself shifted away from cinematic storytelling in general in favor of being an RPG. AC was a franchise that back in the day, gathered a lot of fans who're were women in spite of it's "our target audience is straight white dudes first and foremost" style of marketing and tone. Because amongst a sea of super gruff badass hypermasculinity, something that this franchise started with:
you had this dude front and center as the protagonist of the series:
someone who thanks to a lot of factors was portrayed as more relatable and likeable than the usual video game protagonist archetype that was popular at the time. And because of that, the franchise itself appealed to more than just the straight while male demographic. And as the series grew in popularity, so too did the requests for more representation as the industry itself progressively became more progressive.
They did in some way answer this interest by making a spinoff title and releasing alongside their, at the time, biggest AC project ever, by developing what was THE showcase title for a new platform
but we all know how the vita turned out in spite of this attempt. In short,
in spite of them being happy with performance, not many people played the game and it's release was overshadowed by AC3.
This all came to a head in 2014 where, when debuting co-op for the first time, it was decided that they would like to marry the concept of a player avatar with having a heavily customizable main protagonist when it came to outfits and such so that the co-op feature in question would feature distinguishable characters, but the issue was that they were all male. Because for Ubisoft's developers it wasn't a question of, (just put on a woman model and voice, like in far cry 5), it was:
in a project where they were running into trouble with everything else they set out to do, a dev later referring to it as a "
perfect storm" and were making heavy cuts. Meanwhile, at the same time you had a different studio developing a project seemingly without those same issues. And with different leads and ideas for the IP in general.
"Oh, we need to adhere to strict lore and canon rules, oh, here are some twins,
because diversity is important to us and what we wanna do"
That same team ran into budget issues and had to unfortunately scrap one of Evie's questlines to get the project done.Making the game, even if you choose to play as Evie for 90% of it, make it seem like it's about Jacob first and foremost and that Evie was a late development decision instead of one they insisted on trying from the start. That leaves us with AC Origins, which actually IS first and foremost about Bayek, and didn't have the development issues of the last two titles. Aya is relegated to shorter story segments because it's a game about Bayek.
At the start of these two projects, (Origins and Odyssey), it was decided that the series should shift entirely to an RPG. So no more set protagonists after Bayek, instead, letting us choose and quite literally doing what they said it would be:
"double the voice and animations"
vs. what you tend to get in bioware titles where your characters body contorts to fit animations made with the male physique in mind.
The creative leads also seemingly had very little input over the marketing materials as it again, made it seem like first and foremost, Alexios was thought of first and Kassandra a late addition. When the intention from the very start was, "man and woman."
So where does this leaves us. Well,
it leaves us with a franchise that, in spite of it's attempts to appeal to everyone NOW, has a fanbase comprised of women who don't feel like they ever got THEIR main title. To be blunt, those fans got the short end of the stick and it's not ok. And when coupled with things like the dlc blunder, makes for a less than ideal situation where it's perfectly understandable that people like OP would feel slighted in some way. And it's not just because there's a lack of women leads in AC specifically, Ubisoft in general hasn't really made a AAA game, in the same vein as their big titles like AC where they spend tens of millions to develop it, with a woman as the lead. It's usually their smaller titles that get that treatment.
So
they have absolutely contributed to the issues that we see in gaming when it comes to representation of women in spite of their some of their successes and stances when it comes to being progressive. As some of the decisions made absolutely do make it seem like they still wanna appeal to straight white guys first and foremost as if it's still 2007. I disagree that the end result is an experience that feels male centric, as that wasn't the intention
and the way Greece is presented is a metric fuckton more progressive than Greece actually was not just because people don't constantly berate you for being a woman but because it's a historical fantasy where,
as long as you're a mercenary no one cares about who you are. But I can see how it can be perceived that way and why there is a desire for it to be more of an immersive experience where it does take into account who you chose to play as beyond some small dialogue changes.
And I too was disappointed by the cover once again not being gender neutral. A cover like this would do wonders for the AC series:
and this should've been the default cover:
Small thing regarding Jacob's sexuality in AC:Syndicate. It wasn't really a JK Rowling confirmed on twitter and not at all in the game moment, it's more along the lines of Bill in TLOU where it's quite on the nose but it's the type of things you very rarely see in gaming that it's easy to completely miss it until it's scrutinized.
You can see the writer, a gay man himself, talking about it here:
All that said. I sincerely hope that the marketing of this game, if the option to play as both returns. Isn't as male focused as it was for Odyssey.
You mean a game that was originally released as an exclusive entry to a handheld that wasn't exactly lighting the charts on fire, and then got a port that didn't improve a lot on gameplay that was already quite dated on release? (and better to not even talk about the PC port)
I should point out, AC Liberation at launch might have been the most expensive Vita game. The game was THE Vita title in 2012. They didn't have you play as Aveline just because they expected the game to not set the charts on fire, everyone involved assumed the vita would be a success. Ubisoft, more than any other 3rd party studio is always all over new hardware. Even stuff like google stadia.
I think we need to look at historical context before we jump gun blazing because our feelings were hurt. The existence of shield-maidens is recorded in very few instances and when you make a game about Vikings and their historical conquests we need look closer to history and the Norse traditions. Norse society were male dominated and in make sense to have a male protagonist in this historical context. (More about Norse society here
http://www.hurstwic.org/history/articles/society/text/women.htm)
Bruh this isn't a documentary. We're gonna be parkouring around while wearing heavy armor and a ton of weapons. People have a right to be disappointed if there aren't any options, or even that the MC isn't a woman only.