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Andy McNamara from Game Informer is EA's new Director of Communications Strategy
- Thread starter Deleted member 51691
- Start date
This is like the Super Saiyan Blue version of the "game journalist gets hired by a publisher as a community manager" trope.
Hopefully he does a good job - messaging has never been one of EA's strengths.
Hopefully he does a good job - messaging has never been one of EA's strengths.
Good luck. They are one of the most tone deaf companies around so having someone with a soul there can only help.
Their presentations are poor and their communication seems robotic. Cut the influencer crap and get back to basics.
Their presentations are poor and their communication seems robotic. Cut the influencer crap and get back to basics.
It is the easiest thing in the world for gamers to shit on EA, often for good reason.
THAT SAID, I feel like with their last showcase they do seem to be at least trying more, or at the very least, positioning themselves to deliver more in the next generation. Key to that will be a good marketing arm to try and win back support and trust from a large part of the gaming community.
Hiring Andy McNamara seems to be a great first step towards doing that, and I only hope that he both finds success in this new role and that EA don't make the job nigh-on impossible for him.
THAT SAID, I feel like with their last showcase they do seem to be at least trying more, or at the very least, positioning themselves to deliver more in the next generation. Key to that will be a good marketing arm to try and win back support and trust from a large part of the gaming community.
Hiring Andy McNamara seems to be a great first step towards doing that, and I only hope that he both finds success in this new role and that EA don't make the job nigh-on impossible for him.
As a massive BioWare fan I would consider it a mercy killing at this point.
I like Andy a lot, and communications is definitely something that EA can use some help with, so I will remain optimistic.
With the recent conversations about how games journalism is actually dependent on appeasing companies for access and how companies shouldn't push back against journalists it's an interesting thing to think about for sure.
Hopefully this is a good thing for EA. I'd like to believe they've been trying to do a lot behind the scenes. Their game announcements have been pretty sparse but a game like Fallen Order gets my hopes up. hiring someone like Andy I feel like could show that they are looking for a direction change. Game development obviously takes a long time so I'd imagine it'd be a little while before we see the results of this.
One of the publishers that treat their employees very well is ninth circle of hell
Lol
Not all journalists do that. Couple have transitioned in to becoming game designers. James Duggan at IGN moved to ID Software and Greg Kasavin was at Gamespot IIRC and now he makes games like Transistor and Hades
Honestly, hiring a well-liked and trusted voice from the press was a great get for EA. And a good move for Mcnamara since GI, unfortunately, seems like a sinking ship.
If we get people like Greg Kasavin(Supergiant), I'd say that's okay.
Yeah, he certainly didn't pick an easy job.
Maybe he'll get to drop the ME remaster news.
OP
OP
Well, if the ninth circle of hell means their employees treated well, I'm more than okay with that
Good for him. That guy was at GI FOREVER. Glad he got himself a nice new position at a game company
Though they probably have an existing team, hiring (back) the people laid off under gamestop to make his new team would be a remarkable move.
Still, I wonder how long game enthusiast sites will start making things up about him now that he is working for a game-making company.
Still, I wonder how long game enthusiast sites will start making things up about him now that he is working for a game-making company.
Not the first time I've seen veteran game press people move on up to working for video game companies.
Damn, I haven't heard this name in forever, brought back so many memories. Used to love him on On The Spot.
Man, I hope Rich Gallup is doing well somewhere.
Correct me if I'm wrong but he wasn't at Supergiant to just do PR (though he handled that the few times we spoke at PAX). I thought he was heavily involved in design there, right from the start.