That's the strange part of this. They could be making a decent amount of money if they just adhered to good business practices.
And they'd also earn much more goodwill from the consumers - if people could actually buy their products.
I'd eventually be willing to buy some of their products - they make great FPGA products, but it sure feels like they abuse their current standing as the only company who does this.
If they could produce enough product to meet demand they would. Hell they are struggling just to restock old stuff like the Super NT. Think about the fact that they don't even pay to manufacture the initial shipment of new products. People preordering fully funds production 6+ months out. They are just a tiny company still using what is essentially crowd funding to launch every new product. I wouldn't expect them to be able to change their business model until they can stop relying on preorder money just to bring new products to market. Until then we are likely going to have to live with limited quantity preorders.