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An Influencer With 2 Million Followers Couldn't Sell 36 T-Shirts...
- Thread starter Deception
- Start date
I dunno, I think it's legitimate to find this shit weird and stupid. With JLo for instance, it makes sense that someone would be interested in her perfumes that she makes and promotes, she's a famous celebrity who's worked with many designers and has herself somehwat of an experience with that product, and would surely have qualified people making her perfumes. Not only do you get to "smell" like JLo, but you also know there's at least some quality to the product; "she knows what she's doing". This is why her perfumes are actually very successful, and Justin Bieber's perfumes, for example, went no where.
Now, if this girl was an actual aspiring designer who sow and sketch and maybe even worked with experienced designers, then yeah it would make sense for her to start selling clothes and for her followers to support her and buy her stuff. But this clearly is not the case, as with most of these "influencers", it's a cheap moneygrab.
Know a YouTuber with 3 million followers who started a patreon and couldn't get more than 60 people to sign up for 5 bucks per month for her page. Weird but people are just used to getting free shit.
And done.
Back in my IG account selling days it was always the women with the high followers count that would have a meltdown when they wouldn't get purchases or stuff off their wishlist.
It was always the smaller accounts with better engagement that would be more successful at that.
OP
OP
You are absolutely right that it is extremely hard work along with a combination of luck and timing. Reminds of the story of the woman who put herself in debt trying to portray the "perfect IG lifestyle"
https://www.marketwatch.com/story/t...lead-the-perfect-social-media-life-2018-03-03
This isn't a thread to bash anyone or a veiled attempt to throw shade at those trying to succeed as an influencer/online personality, but instead an attempt to show just how hard it is to make a living out your following and just because you have a high number of followers, doesn't mean it will translate to financial success.
Artists often experience something like this. It's easy for people to vote in merch polls and comment saying they'd definitely buy a shirt or charm but often people don't put their money where their mouth is. Out of a hundred people chiming in about what they'd buy maybe 10 actually step up.
That said her product line is pretty plain and yeah, doesn't look like something she'd wear.
That said her product line is pretty plain and yeah, doesn't look like something she'd wear.
Boy that's one ugly-ass brand and some ugly-ass clothes if I've ever seen them... maybe make something that's actually desirable next time?
Most content these days is stories. No one cares about the feed.
TIL Skid Row still exists.
But yeah this influencer nonsense is stupid and i hope it goes away.
That does reflect her level of engagement with both her content and her followers. Which is fine if everything was all for "fun" and likes, but she shouldn't have expected to earn any significant revenue from it.
Oh, well, lesson learned. Hopefully, a business degree of some sort is in her future.
She looks cute. Most people are following to see pics of good looking people. This is obvious right?
This makes me feel a lot better at the sales of a book I self published and spread word about on Facebook. Nearly 600 friends 30 copies or so sold so far. 5% is compatively amazing.
This is a gargantuan stretch. Criticizing influencers isn't an attack on women.
I mean, fan shirts are one thing, clothing lines which look like normal stuff you could get in every single clothing store are another.
It does, but Bach hasn't been their singer for over 20 years. He was talking about a solo album.
I bet female twitch streamers with half the followers would have been able to sell those shirts
Come on man, don't do that...no one is talking about the valid criticisms... I clearly said if it doesn't apply let it fly. Look at all the code language and innuendo here. Some people are just saying it in a passive way... It's not cool. It's that white liberal toxicity where you have the "right" answers and say things in the right way. There hasn't been one thread nearly this long based on male influencers.
I don't think that's true. It's still important to have some permanent posts, and a lot of folks don't look at stories. Seems like you have a better chance of getting seen by someone scrolling down their feed.
Also gives them a chance to be part of a discussion. So the poster can engage openly with their followers. Posts matter.
Can relate to that. I have over 1,000 and many off them don't buy my books. So I market to other places now, just random genre readers. Still trying to get a Bookbub.
I feel like such an old man when it comes to how social media evolved. I don't understand Instagram or Snapchat at all.
Stuff like this is doubly frustrating for me. I have my own brand that by all accounts is pretty successful yet when ever i talk to licensing agents or companies all they can ask is how many followers i have. The truth is i don't have loads, certainly far away from 2 million. They don't ask me how much money i make, how many shirts i sell, only how many people follow me. They don't even care about engagement, just the number of followers you have. It's so backwards and disheartening for me.
For example here's one of the many shirts i sell. I've certainly sold way way more than 36 despite having a tiny "following" compared to her yet all these companies who have the contacts and the ability to take my brand to where it needs to be look down on me because i don't have loads of followers. What i do have is very high engagement, a true fan base and fans who actually love and want to support what i do. But that doesn't matter compared to buying a bunch of followers in the corporate world it seems.
Still even with 2 million followers she should have easily sold more than 36 of a design as if i can do it with a tiny fraction of that you'd think with 2 million people even she'd have a tiny fraction of people who'd purchase them.
For example here's one of the many shirts i sell. I've certainly sold way way more than 36 despite having a tiny "following" compared to her yet all these companies who have the contacts and the ability to take my brand to where it needs to be look down on me because i don't have loads of followers. What i do have is very high engagement, a true fan base and fans who actually love and want to support what i do. But that doesn't matter compared to buying a bunch of followers in the corporate world it seems.
Still even with 2 million followers she should have easily sold more than 36 of a design as if i can do it with a tiny fraction of that you'd think with 2 million people even she'd have a tiny fraction of people who'd purchase them.
You're not alone.
I'm 28 and feel like I'm better off at the nursing home discussing the merits of Abbot and Costello.
It's because of how easy it is to follow, like, subscribe etc. Most people don't give those actions much more than 5 seconds of thought and people are often following lots of accounts with a lot of followers. Unless you can turn your account into a business involving ads, then no one should think having a lot of likes and follows means that it will translate into something.
Yeah.... I've been laughing and scratching my head at the same time since this profession was labeled "influencer."
Yep. I'm a member of a social group on Facebook and about once a week someone will post something to the effect of "post your snaps here! Let's get chatting!"
And I'm like, Facebook has a fucking messenger app...WE CAN TALK RIGHT HERE.
if we called it "social media marketing" it would sound like they were about to snap out an ad for essential oils or bad leggings.
what am I saying? half of them are probably also in MLMs anyway.
Yeah, but the thing is, your shirt is actually something people would want.Stuff like this is doubly frustrating for me. I have my own brand that by all accounts is pretty successful yet when ever i talk to licensing agents or companies all they can ask is how many followers i have. The truth is i don't have loads, certainly far away from 2 million. They don't ask me how much money i make, how many shirts i sell, only how many people follow me. They don't even care about engagement, just the number of followers you have. It's so backwards and disheartening for me.
For example here's one of the many shirts i sell. I've certainly sold way way more than 36 despite having a tiny "following" compared to her yet all these companies who have the contacts and the ability to take my brand to where it needs to be look down on me because i don't have loads of followers. What i do have is very high engagement, a true fan base and fans who actually love and want to support what i do. But that doesn't matter compared to buying a bunch of followers in the corporate world it seems.
Still even with 2 million followers she should have easily sold more than 36 of a design as if i can do it with a tiny fraction of that you'd think with 2 million people even she'd have a tiny fraction of people who'd purchase them.
As was talked about yesterday in the social media follows thread, I'm guessing 99.9% of The follows are just bots and/or people using mass follow lists, interested in seeing the engagement % on their posts
I'm guessing I could sell 36 shirts on my Hockey twitter with 3k followers
I'm guessing I could sell 36 shirts on my Hockey twitter with 3k followers
I would have done that if you wanted to give the impression you have real followers, but I'm thinking brands would look at their engagement and hightail out
Yep. This isn't difficult.
Contrast that with this dude Jose who does this TeachingMensFashion YouTube channel, who has his own basics clothing line that's perpetually sold out. Because it's apparently high quality and markets directly to what he's teaching people to wear. It's like basic business. Similarly, the AlphaM guy has a few different product companies that are specifically geared toward what he teaches (skin care and hair products), so he can effectively advertise on his channel.
These clothes this girl made are complete garbage.
I have like 3k followers and people still think I'm actually Gritty
Where's my cut
Where's my cut
Her biggest gain from all this is being called an influencer by the « articles » that mentioned her. Should have just called her an Instagrammer or something.
It very much can be and often is. Mind you i've not really seen many examples of it here on Era (not read through this whole thread though). But just look at the subreddit instagramreality.