Expect Nvidia to make everything about ray tracing with the GeForce 4xxx series. RDNA3 will likely have massively improved ray tracing performance over RDNA2 but surpassing Lovelace will be doubtful, so that's where Nvidia will tell everyone to look. Nvidia will say that raster performance is perfectly fine but ray tracing is where the industry moving to and people will eat it up.
Not that that will be incorrect, mind you, but it's still going to take a few years for ray tracing to really take off and be absolutely necessary. Nvidia is just going to emphasise that over everything else because given that this rumour of massive RDNA3 raster performance and much better power efficiency keeps coming back, it's very likely there's something to it. And we've all heard about Nvidia pushing their TDP to try and match, thus the ridiculous 600w+ numbers we've been seeing. So they will pivot the performance conversation point to where they are strong.
Not that that will be incorrect, mind you, but it's still going to take a few years for ray tracing to really take off and be absolutely necessary. Nvidia is just going to emphasise that over everything else because given that this rumour of massive RDNA3 raster performance and much better power efficiency keeps coming back, it's very likely there's something to it. And we've all heard about Nvidia pushing their TDP to try and match, thus the ridiculous 600w+ numbers we've been seeing. So they will pivot the performance conversation point to where they are strong.