I think Cody thought he was going to be the face of AEW. The guy they trot out to on talk shows, on press tours, in addition to the Warner tv stuff. And that clearly wasn't happening. The crowds weren't responding to him, and when you are adding people like Moxley, and CM Punk, and Brian Danielson, on a fairly regular basis, suddenly his spot on the totem pole starts getting lower and lower. Whenever people would discuss a potential Cody heel turn, and you'd get the teases and the hopes for some "slow burn" turn, my sense was always that Cody didn't have the self awareness for that . He wants to be the babyface star and doesn't understand why crowds don't love him and his family.