Of all the criticism Dark Souls III gets constantly, the one I'll never understand is the one that specifically criticizes the writing while praising DS2's. I just can't wrap my head around it.
Compared to 1, sure, it doesn't stand a chance, it's a DS theme park, I can agree with that, but 2 is so poorly written and does almost nothing with the story. People consistently complain about DS3 ignoring 2, but there's not much to take into consideration in the first place. It's kind of natural too, considering the "just one of many cycles" theme. And especially considering how Dark Souls II didn't move on from the first one either. It's just less blatant about its call backs, but at the end of the day it's still the same players making the world spin.
I do enjoy their approach to hollowing quite a bit, that part was beautifully done, if a little repetitive, with every character story being the same thing. But other than that, it's horrendous. If it wasn't for the credits, my first thought would be to blame a different localization company for the weaker writing, but it's all Frognation. Some of the blandest and less informative item descriptions in all of their games.
Either way, it's clear that From's writing is much better suited to allow you to explore a new world and figure it out, rather than following up on old plot points. I hope people who beg for a Bloodborne 2 don't care about the story, or they'll likely be a little disappointed if it ever happens.