More details and pics in the article here:
Here's a video from the news too:
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A look inside the new Toys R Us store
- Thread starter Darknight
- Start date
More details and pics in the article here:
Here's a video from the news too:
The "I don't want to grow up" is kinda corny. Kids want to grow up. That statement seems more directed at dads.
It gave their internal teams the material it needed to prove that the brand still lives within people's minds and hearts.
The one in NJ is in prime traffic real estate. Right next to the AMC movie theater in the mall and the pet store with puppies in the window.
Not sure if you're aware or not but it was used in their commercials back in the day. I agree it's dated now but they're trying for nostalgia for a certain generation.
What's your stance of Zack the Lego maniac.
Be aware the choice of words may label you a horrible monster.
It was a catchy jingle but I'm already a monster. I didn't care about Lego until I could build licensed Star Wars ships and Batmobiles with them.
That's honestly way better than I expected.
But man, c'mon, Nintendo - you've been using those same exact portraits in every retail store for like a decade now.
But man, c'mon, Nintendo - you've been using those same exact portraits in every retail store for like a decade now.
Looks great.
Just to piggyback on this....
The sequel from the 90s with those same kids.
Once a Toys R Us kid, always a Toys R Us kid.
The new store looks great by the way.
Just to piggyback on this....
The sequel from the 90s with those same kids.
Once a Toys R Us kid, always a Toys R Us kid.
The new store looks great by the way.
This is a super smart redesign.
Based off the pictures, it seems like they are now aiming to be a Best Buy for Kids: Dump excess inventory that isn't moving, sell that newly opened up floor space to a company who can build out a big kiosk and then watch said company turn around and use their in-store presence to influence your foot traffic's purchasing decisions.
With this new business model, if you're Toys R Us, you don't care if your foot traffic walks out and buys Nerf products from Amazon because Nerf already paid you for the floor space and if you're Nerf, you don't care where the customer bought it from as long as the customer was nudged to buy that product by playing with it in Toys R Us.
Based off the pictures, it seems like they are now aiming to be a Best Buy for Kids: Dump excess inventory that isn't moving, sell that newly opened up floor space to a company who can build out a big kiosk and then watch said company turn around and use their in-store presence to influence your foot traffic's purchasing decisions.
With this new business model, if you're Toys R Us, you don't care if your foot traffic walks out and buys Nerf products from Amazon because Nerf already paid you for the floor space and if you're Nerf, you don't care where the customer bought it from as long as the customer was nudged to buy that product by playing with it in Toys R Us.
Looks spartan like an apple store.
Just a reminder what TRU used to look like:
https://www.indystar.com/picture-gallery/money/2018/03/15/toys-r-us-through-the-years/32970311/
Just a reminder what TRU used to look like:
https://www.indystar.com/picture-gallery/money/2018/03/15/toys-r-us-through-the-years/32970311/
The hell, it has like 5 things that are even for sale, like you're buying high-end electronics or something. It used to have packed shelves like a Wal-Mart. Who is this for?
OP
OP
It's designed around a lot of hands on experiences and play rather than being a simple store. Look at the Nerf picture. There's a shooting range you can try and shoot their guns at.
OP
OP
No, it just probably hasn't found someone who wants to rent such a big space.
I hope it translates into actual sales. I can see a lot of parents have their kids play here/be dropped off for "store daycare" than leaving, so I'm curious what type of retention it will have with actual purchases. I hope they still price match too, or else it might be another Amazon showroom floor (even though Amazon sucks with their toy supply).
It looks great and I do hope this new model works, but I do worry.
It looks great and I do hope this new model works, but I do worry.
Do parents these days leave their kids in retail spaces? Like the 90s?
Yup, they did 10 years ago at my old job, and they still do in places where my friends work, too. Especially if the store has a toy section. It's called "let the kid do whatever and open everything, and walk away to avoid paying for anything".
IMO the BOTW design wont stick for long, they'l be back to green soon after the sequel, the original "amalgam" of green tunics is too iconic and Nintendo loooooves their iconography.
I went to my local Toys R Us a year or so before they closed down and was baffled by how much product they had and the size of the store. It's no surprise they lost money the way it was structured.
Those pictures look perfect for a redesign and like others said let vendors come in and pay you to set up whatever they want.
Happy it's still around in some capacity, though im sure plenty of past employees that got let go probably never got what they deserved.
Those pictures look perfect for a redesign and like others said let vendors come in and pay you to set up whatever they want.
Happy it's still around in some capacity, though im sure plenty of past employees that got let go probably never got what they deserved.
OP
OP
That horrifying thought when you realize those kids from 1996 are in their 50s now...
Toys "R" Us is forever dead.
This is a new company called Tru Kids that bought the name from the dead company to slap on this kids playground thing they were already designing.
This is a new company called Tru Kids that bought the name from the dead company to slap on this kids playground thing they were already designing.
