What a load of absolute corporate bobbins.
22 million means zilch when all your cable customers get the free version folded into their bundles for nothing. Of all the big streamers that are currently duking it out in the streaming wars it feels like Peacock has the least identity. What is it at this point? It just feels like a 'digital NBC' which is fine if that's what they are going for but it feels a little weak if they are really intending to go 'head to head' with the likes of Paramount + never mind the big hitters out there.
Meaningless number without disclosing how many of these are paid, how many of these are active, and how much engagement these have.
Another great point. How many of those supposed millions of users did nothing more than click into it, find nothing to watch and then 'click out' never to return?