2019 game industry ad spend: Sports and SpongeBob [VentureBeat]

[Unknownlight]

https://venturebeat.com/2019/12/28/2019-game-industry-ad-spend-a-quieter-year/

With an estimated outlay of $108.5 million, PlayStation remained the top-spending brand year-over-year, although it decreased its budget by almost half (-45.51%). Xbox's TV ad spend, on the other hand, exploded in 2019, up a whopping 232.22% to around $100 million — and it was the winner in terms of TV ad impressions generated (over 4.8 billion, a YoY increase of 186.73%).

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Although Nintendo's spend for 2019 (est. $46 million) was less than half that of both PlayStation and Xbox its ads generated 3.07 billion TV ad impressions — which goes to show that spend and impressions don't always go hand-in-hand. The key difference? The relative cost of advertising during programming that companies prioritized.

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Unsurprisingly, the gaming industry overall spent the most on sports programming, with the NFL leading the way (estimated $61.2 million, a 14.62% increase from 2018) — almost twice as much as the NBA and three times as much as college football. But in fifth place for programming with the biggest outlay is SpongeBob SquarePants — driven mostly by Nintendo, which spent about $7.08 million advertising during the kids' series. By comparison, the second-place brand for spend during SpongeBob was Warner Bros. Games with a relatively modest $283,000.

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Nothing too surprising, although the massive increase in Xbox advertising seems odd to me considering we're at the end of the generation. Why try to sell more Xbox Ones when you could save your marketing budget for the Series X?

 

[Deleted member 47654]

https://venturebeat.com/2019/12/28/2019-game-industry-ad-spend-a-quieter-year/

Nothing too surprising, although the massive increase in Xbox advertising seems odd to me considering we're at the end of the generation. Why try to sell more Xbox Ones when you could save your marketing budget for the Series X?

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Gears 5, i've read that Gears 5 TV ad "The Chain" was the most seen videogame ad of the Year

 

[FelipeMGM]

https://venturebeat.com/2019/12/28/2019-game-industry-ad-spend-a-quieter-year/

Nothing too surprising, although the massive increase in Xbox advertising seems odd to me considering we're at the end of the generation. Why try to sell more Xbox Ones when you could save your marketing budget for the Series X?

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I imagine those ads were focusing more on promoting Xbox Game Pass than the XB1